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PDF | Mass Media Research - An Introduction (10th Edition)

USD $20.50
Author(s):
Roger D. Wimmer
Format:
PDF
Publisher:
Cengage
ISBN-10:
1133307337
ISBN-13:
978-1133307334
Delivery:
Instant Online Storage Download

Mass Media Research - An Introduction (10th Edition)

Format: PDF eTextbooks
ISBN-13: 978-1133307334
ISBN-10: 1133307337
Delivery: Instant Download
Authors: Roger D. Wimmer
Publisher: Cengage

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.