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PDF | Media/Impact - An Introduction to Mass Media (12th Edition)

USD $26.00
Author(s):
Shirley Biagi
Format:
PDF
Publisher:
Cengage Learning
ISBN-10:
1305580982
ISBN-13:
978-1305580985
Delivery:
Instant Online Storage Download

Media/Impact - An Introduction to Mass Media (12th Edition)

Format: PDF eTextbooks
ISBN-13: 978-1305580985
ISBN-10: 1305580982
Delivery: Instant Download
Authors: Shirley Biagi
Publisher: Cengage Learning

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry.