null Skip to main content

PDF | Principles of Marketing (17th Edition) by Gary Armstrong

USD $16.00
Author(s):
Gary Armstrong
Format:
PDF
Publisher:
Pearson
ISBN-10:
013449251X
ISBN-13:
978-0134492513
Delivery:
Instant Online Storage Download

Principles of Marketing (17th Edition) by Gary Armstrong

Format: PDF eTextbooks
ISBN-13: 978-0134492513
ISBN-10: 013449251X
Delivery: Instant Download
Authors: Gary Armstrong
Publisher: Pearson

For Principles of Marketing courses that require a comprehensive text.

 

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

 

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.