null Skip to main content

PDF | Strategic Writing - Multimedia Writing for Public Relations, Advertising and More (4th Edition)

USD $13.50
Author(s):
Charles Marsh
Format:
PDF
Publisher:
Routledge
ISBN-10:
9781138037120
ISBN-13:
978-1138037120
Delivery:
Instant Online Storage Download

Strategic Writing - Multimedia Writing for Public Relations, Advertising and More (4th Edition)

Format: PDF eTextbooks
ISBN-13: 978-1138037120
ISBN-10: 9781138037120
Delivery: Instant Download
Authors: Charles Marsh
Publisher: Routledge

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach.